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How's My Driving Blog

Budget safety scheme leading the way

Budget safety scheme leading the way

When Ross Smith created How’s My Driving? 20 years ago, it was with greater communication creating safer roads as its founding principle. Today thousands of vehicles display the distinctive yellow and black insignia of safe and courteous driving.

But with the growth of technology and sophisticated surveillance systems is there still room for the humble bumper sticker in the struggle to keep our roads safe?

The answer? A resounding yes. Research shows that the presence of a bumper sticker inviting other road users to rate a drivers safety on the road sends a subliminal message; it highlights risk awareness in the mind of the driver encouraging him to consider how his driving affects other road users.

There is, of course, more to How’s My Driving? than the bumper sticker. Behind the scenes the scheme is supported by an online feedback system that allows road users to report incidents and helps organisations manage road risk. Companies who are part of the scheme receive quarterly reports which highlight trends and alert them to potential problems. Armed with this information, management can choose the most suitable intervention to combat any driving issues sure in the knowledge that the feedback received is independent.

With increasing amounts of traffic on the roads, driving is one of the toughest jobs in the world so it’s more important than ever to do everything we can to encourage those people that drive as part of their working day to drive economically and safely and to ingrain a culture of safety at company level.

Speaking today about the scheme, Ian McKay, Managing Director of How’s My Driving? said: “There are lots of ways to tackle this issue with drivers without alienating them and it is widely acknowledged that recognition for a job well done encourages safe behaviour, especially when it forms part of a well-established strategy for managing and reducing occupational road risk and improving staff morale. Together with dedicated safety managers How’s My Driving? can help you manage that risk.”

14 April 2014

Blog Archive

2016 November

Fewer HGV collisions as speed limits on UK roads increase

2016 October

Thousands of lorries to be banned from London
Cycle helmets: Should we follow in Australia’s footsteps?
Why your lunch shouldn’t be a crash diet!

2016 September

10 reasons why you and your drivers should join ‘How’s My Driving?’
Struggling with stress behind the wheel?

2016 August

Should the Highway Code be taught in schools?
Research reveals most dangerous HGV designs for blind spots
Can you decipher common car safety features?

2016 July

British Government welcomes public opinion on autonomous vehicles
Will the proposed driving test changes improve road safety?

2016 June

Are Attitudes Towards Road Safety Issues Changing?
Should Motorists Be Fined for Driving Too Close to Cyclists?
Steering group take the wheel on road safety projects

2016 May

Pedal Power: London’s Cycle Boom
How courier fleets can benefit from having a How’s-My-Driving? sticker on their vehicles
Emergency services confidently ask “How’s My Driving?”

2016 April

Hello... Is it me you want to hire?
Wot No Drivers?

2016 March

Schoolchildren Driving Home Road Safety

2016 February

Top Tips for Reducing your Fleet Insurance

2016 January

The Ultimate Winter Road Safety

2015 December

Should we lower the Drink Drive limit?

2015 November

Welcome to Road Safety Week 2015
Are you ready for road safety week?
Look out for Cyclists!

2015 October

Survival tips for long distance driving

2015 September

New plans to overhaul driving tests

2015 August

THE most frustrating driving habits

2015 July

Minty Fresh and Birthday Ready
Is Street Velodrome Coming to a Town Near You?

2015 June

It’s Our Birthday!

2015 April

Where drivers are really looking?

2015 March

Safer Motorways: New Technology

2014 July

How’s My Driving and Just Fleet team up

2014 April

Budget safety scheme leading the way
Don't leave road safety to chance

2012 June

The Winner of the Cycle Sticker Competition

2012 March

Cycle Badge Competition

If you would like to get in touch with us to discuss setting your company up with the scheme, you can phone us on 01480 478 212. or email us at [email protected].