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Where drivers are really looking?

Where drivers are really looking?

Have you ever wondered where drivers are really looking when they are driving? Well Direct Line Car Insurance have recently commissioned an eye tracking experiment to establish where motorist’s eyes are focussed.

A study which used glasses to track the movements of the cornea in the eye to monitor driver behaviour, the study found some shocking results. Drivers involved in the experiment failed to notice 22% of cyclists on the road – despite them being in clear view!

Here are more of the results from the experiment:

  • Drivers did spot 96% of all pedestrians who stepped out into the road, even those who did not use a crossing.
  • The experiment suggests that motorists who use sat nav devices are much less likely to spot a cyclist, with 24% of cyclists going unseen, in comparison to 19% of cyclists who were unseen by those not using a sat nav. Suggesting that sat navs may take some of your concentration away from the road, in particular the awareness of cyclists.
  • Female drivers spotted 74% of cyclists in comparison to males, who noticed 83%.
  • Younger drivers aged 20-29 years, spotted 61% of cyclists, compared to those aged 50-59 years who saw 79% of cyclists.

The UK roads are very busy, dangerous and congested places and it seems from this experiment that millions of cyclists are going unseen. Although this experiment is not inclusive of all road users, it does give us a better understanding of where people focus their eyes when driving. It is important that we are tackling this problem head on, with more and more cycle schemes out there persuading people to cycle, especially the great cycle to work scheme, we should be ensuring that our drivers are aware of cyclists on the road!

How’s My Driving has started to tackle this critical road safety issue, we have launched a Cycle Badge Scheme aimed at Large Goods Vehicles (LGV), fleet customers and cyclists to try and help reduce the number of accidents on the roads. The badge design shows a hazard warning for cyclists about the dangers of passing HGVs on the road.

22 April 2015

Blog Archive

2016 November

Fewer HGV collisions as speed limits on UK roads increase

2016 October

Thousands of lorries to be banned from London
Cycle helmets: Should we follow in Australia’s footsteps?
Why your lunch shouldn’t be a crash diet!

2016 September

10 reasons why you and your drivers should join ‘How’s My Driving?’
Struggling with stress behind the wheel?

2016 August

Should the Highway Code be taught in schools?
Research reveals most dangerous HGV designs for blind spots
Can you decipher common car safety features?

2016 July

British Government welcomes public opinion on autonomous vehicles
Will the proposed driving test changes improve road safety?

2016 June

Are Attitudes Towards Road Safety Issues Changing?
Should Motorists Be Fined for Driving Too Close to Cyclists?
Steering group take the wheel on road safety projects

2016 May

Pedal Power: London’s Cycle Boom
How courier fleets can benefit from having a How’s-My-Driving? sticker on their vehicles
Emergency services confidently ask “How’s My Driving?”

2016 April

Hello... Is it me you want to hire?
Wot No Drivers?

2016 March

Schoolchildren Driving Home Road Safety

2016 February

Top Tips for Reducing your Fleet Insurance

2016 January

The Ultimate Winter Road Safety

2015 December

Should we lower the Drink Drive limit?

2015 November

Welcome to Road Safety Week 2015
Are you ready for road safety week?
Look out for Cyclists!

2015 October

Survival tips for long distance driving

2015 September

New plans to overhaul driving tests

2015 August

THE most frustrating driving habits

2015 July

Minty Fresh and Birthday Ready
Is Street Velodrome Coming to a Town Near You?

2015 June

It’s Our Birthday!

2015 April

Where drivers are really looking?

2015 March

Safer Motorways: New Technology

2014 July

How’s My Driving and Just Fleet team up

2014 April

Budget safety scheme leading the way
Don't leave road safety to chance

2012 June

The Winner of the Cycle Sticker Competition

2012 March

Cycle Badge Competition

If you would like to get in touch with us to discuss setting your company up with the scheme, you can phone us on 01480 478 212. or email us at [email protected].