“We’ve been a proud member of How’s My Driving? for 25 years now, and it’s been a big part of how we keep our drivers safe and standards high.. It’s great recognition for our drivers, and being given the Award for Dedication to Driver Safety really topped it off. For us, it’s not just about the feedback, it’s about improving communication with our drivers, recognising and celebrating their achievements, and helping them improve with bespoke CPD training. Driving responsibly, and the HMD service, is simply part of our culture.”
Lee Sutton
Fleet & Compliance Manager
Roberts Bakery 1887 Ltd
For 25 years,Frank Roberts & Sons Limited have turned driver feedback into fuel for progress, proving that long-term commitment delivers real change.
- • 63% fewer constructive reports
- • Double the positive feedback
- • And a company culture built on communication, care, and continuous improvement.
Here’s to 25 years of safer roads, stronger standards, and drivers who take pride in every journey.
Because when safety becomes second nature, everyone wins.
Recipient of Our Award for Dedication to Driver Safety.