How’s My Driving? - Safe Driving Blog Tips
Ever driven behind a van or lorry and spotted the iconic How's My Driving? badge?
You might think it’s just a badge. But that little badge opens up a powerful channel of communication that has helped shape UK road safety for 30 years. So, what really happens when someone dials that number or leaves a report online?
Let’s take you behind the badge.
Step 1: The call comes in
Every call we receive is treated with care. Whether it’s a constructive comment or a compliment, our trained team at HMD listens without judgment and gathers all the details.
We know that reporting a driving incident can feel daunting. That’s why our phone line is confidential, easy to use, and judgment-free. We ask the right questions, log the event, and give the caller the option for follow-up if they want it.
"It felt good to have someone who actually listened and took it seriously." Public caller
Step 2: We review and send to the member
Every report is reviewed by our team. We check it for accuracy and tone, then send it securely to the transport manager or safety contact of the fleet. This ensures the feedback gets to the right person quickly.
Constructive reports are shared neutrally and professionally. We’re here to help drivers reflect, learn, and move forward.
Step 3: Internal follow-up
This is where the magic really happens. Good fleet managers don’t just react to reports; they use them. Whether it’s a chat with the driver, a shoutout in a team meeting, or some tailored training, the goal is always the same: growth.
"We tell our drivers it’s not about getting told off, it’s about getting better." Just Filters - member.
And when the report is positive? Well, it’s high-fives all round.
Step 4: Reports become real change
Over time, these individual moments create something bigger: a pattern. Members can spot trends, celebrate progress, and take proactive steps before problems become incidents. Some clients have reported up to a 67% reduction in negative reports within a year. Others have seen a growing percentage of compliments - the cycle works.
Step 5: Public accountability, private support
At its heart, How’s My Driving? is about something simple but powerful: giving people a voice. And it works both ways. Drivers feel supported. Managers get insights. The public sees real-world accountability in action.
"There are so many gadgets and platforms out there, but none with the same public impact as HMD." Ross, HMD Founder.
Why it works (and why it matters)
It’s low-cost and high-impact.
It encourages reflection and communication.
It shows drivers they’re seen, heard and appreciated.
It gives the public a safe, constructive outlet.
The road can be a stressful, emotional place. HMD provides a pause. A human moment. A chance to do better.
It really is more than a badge...it’s a service, a nudge, a moment for behaviour change, and a community commitment to driving better, together.
11 September 2025